Overview
Course Description
The primary goal of this course is to provide a holistic and comprehensive in-person understanding of the ever-evolving digital marketing ecosystem. It focuses on the strategic integration of SEO, social media dynamics, and data-driven paid advertising with direct mentorship from industry experts. Students will discover how modern marketing is an essential driver for business scalability, brand positioning, and consumer trust in a borderless digital economy.
Key Highlights:
- Digital marketing fundamentals, consumer behavior & campaign strategy
- SEO mastery: on-page, off-page, technical SEO & keyword research
- Social media marketing: Facebook, Instagram, LinkedIn, TikTok & YouTube
- Google Ads, Facebook Ads & PPC campaign management
- Content marketing, copywriting & email automation strategies
- AI-powered marketing tools: ChatGPT, Jasper, Canva & analytics platforms
Career Outcome:
Digital Marketing Manager
Social Media Manager
Media Buying Assistant
Content Strategy Manager
Performance Marketing Specialist
Administrative Assistant
