Overview
Course Description
The primary goal of this course is to provide a holistic and
comprehensive understanding of the ever-evolving digital marketing ecosystem.
It focuses on the strategic integration of search engine optimization (SEO),
social media dynamics, and data-driven paid advertising. Students will discover
how modern marketing is an essential driver for business scalability, brand
positioning, and consumer trust in a borderless digital economy.
Key Highlights:
- Social media marketing: Facebook, Instagram, LinkedIn, TikTok & YouTube
- Google Ads, Facebook Ads & PPC campaign management
- Google Analytics, Facebook Pixel & data-driven performance tracking
- SEO mastery: on-page, off-page, technical SEO & keyword research
- Digital marketing fundamentals, consumer behavior & campaign strategy
- Google Analytics, Facebook Pixel & data-driven performance tracking
- Brand building, influencer marketing & community management
- Live campaign projects with real clients & job placement support
Career Outcome:
Social Media Manager
Media Buying Assistant
Community Manager
Social Media Marketing Executive
Performance Marketing Specialist
Freelance SMM Consultant
